After 13 years of showing up here with workouts, meals, real talk, and the occasional overshare, I wanted to share something scary for me to say out loud: I’m officially moving my writing over to Substack.

But this isn’t goodbye.

This blog will stay up for the foreseeable future, just as it is — an archive of the journey that started everything.

When I first hit “publish” on my original Tumblr blog in 2010, I had no idea what would come next. After it transformed to become Semi-Sweet Tooth, I was just sharing what I ate and how I moved, with no roadmap and zero expectations. But slowly, then all at once, this space turned into something far more meaningful:

A place to write, to process, to be real.

A way to connect with people all over the world.

The foundation of my entire career.

Since we updated our site host seven years ago (IT migrations are fun!), this blog has reached 146,602,591 readers in 178 countries, and been shaped by seven different writers over time.

I can’t say this loudly enough: THANK YOU!!!

Thank you for reading.

Thank you for growing with me.

Thank you for making this space what it is.

As my work has evolved — as a public speaker, fractional CMO, growth marketing consultant, and social media coach — I’ve had to become more intentional about where I spend my creative energy. And while evergreen blog content has been a powerful part of my path, I’m craving something different now.

My new Substack will be home to more personal writing — more honest, more fun, more me in this stage of life — with less focus on SEO and structure, and more room to breathe.

Click here to join me on Substack!

If you’ve ever felt seen, comforted, challenged, or even just mildly entertained here — I hope you’ll come with me. I’m bringing the same voice, same heart, and probably the same amount of typos (let’s be real). Just with a new kind of freedom.

With so much gratitude & love, your forever Bestie in Blogging,

Jessica