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Fitpreneur Interview: Turning Your Blog Into a Business

While I don’t share every interview I’m a part of, I know that this one from The Fit Niche will resonate with many of you and wanted to share.  I hope that you enjoy and don’t hesitate to reach out with any questions!

Question:

How did you get into blogging?

Answer:

I originally started blogging six years ago because I was living in a new area and I wanted to find a way to stay in touch with friends and family far away.

It was a small blog on tumblr that covered 23 goals I wanted to accomplish by the time I turned 23. It was so much fun – and I sporadically updated the blog whenever I worked towards those goals.

Semi-Sweet Tooth, in it’s current form, was finally born three years ago after much debate on my side, and much encouragement from my boyfriend at the time (now husband.)


It became much more fitness and healthy lifestyle focused immediately. I reviewed several different gyms and new classes in the area, wrote healthy and EASY recipes, shared workouts that could be completed quickly and with limited equipment, and gave women the inspiration they needed to be confident enough to step outside of their comfort zones.

Over time, Semi-Sweet Tooth has become 100% focused on women’s empowerment – as a niche of healthy lifestyle.

I still include those reviews, workouts, and recipes, but my goal is to show that a healthy life is a balanced life and that you can have it all – but you can’t have it all perfectly.

Imperfection is perfect, and it’s time for us, as women, to come together and be fully transparent. We are powerful. We have struggles. We are beautiful. And that is definitely something to be celebrated.

Question:

When did you know it was time to turn your blog into an LLC?

Answer:

I decided to quit my full time job in October 2015 and finally took the leap in April 2016 (once I saved up six months of expenses) just to see where this journey could take me.

Once I knew that I wanted to turn Semi-Sweet Tooth into a business, I knew that it was time to make it a legal entity.

Question:

How does someone obtain an LLC and why would it be beneficial?

Answer:

It varies by state (where ever you want the LLC to be based), but it’s typically a fairly simple process. For Colorado, I found the instructions on our state’s .gov website. There’s an annual renewal, but it’s worth the small amount of hassle.

There are several benefits to having an LLC (for example, you need to at least have an LLC to open a business bank account), but the main benefit is for tax purposes. The LLC members (owners) are not personally responsible for the businesses debts. Creditors cannot pursue personal assets (house, etc) of the owners to pay debts.

It’s not a fun reason, but it’s a worthwhile one nonetheless!

Question:

How do you bring most of your income in from your blog?

Answer:

Most of my income up to this point has come from freelancing – second being sponsored posts. Though I am hoping to shift that a bit in the coming year to be my group coaching services.

To read more, head on over to The Fit Niche.

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